Mission Statement

Our mission at Bracket Partners is to provide exceptional value to our clients through an integrated approach by understanding the big picture but focusing on the details.


John Hoffman, Founder & President

John Hoffman is the Founder and President of Bracket Partners. His focus is maximizing tax incentives related to real estate, renewable energy, and other fixed assets. He works on projects involving tax credits and incentives such as historic, renewable energy, low income housing, new markets, opportunity zones/funds, TIF, and other state and local incentives. He advises clients on project finance and transactional issues, helping manage the development process, manage risks throughout construction and financing, and provide guidance during acquisitions and dispositions. In addition to project finance work, John performs cost segregation as well as repairs and maintenance (tangible property) tax regulation studies. He also consults on 179D and 45L energy efficient tax incentives, fixed asset valuation, property tax and other business incentives.


John is an experienced practice leader in both the historic tax credit and cost segregation practices at a national accounting firm and has more than 20 years of experience working on properties and portfolios ranging in value from under $1 million to over $1 billion for both privately held and public clients. His experience includes real estate as well as machinery and equipment valuation including purchase price allocation and goodwill impairment. After graduate school, John was a real estate development manager and focused on market rate and affordable senior and multifamily housing, retail, hotels and indoor waterparks. He started his career in the valuation group at an international accounting firm and was eventually the central region leader for cost segregation. 


John earned an MBA with a focus on Real Estate from the University of Wisconsin-Madison, earned an undergraduate degree in Architectural Engineering from Milwaukee School of Engineering, and is a licensed CPA. He is an active public speaker on topics related to real estate including tax issues as well as energy/sustainability trends and opportunities. He is a member of Landmarks Illinois and an active member on the Real Estate and Building Industries Committee. He is a certified member, past president, and board member of the American Society of Cost Segregation Professionals (“ASCSP”). John is a member of the Graaskamp Board of Advisors affiliated with the real estate program at the University of Wisconsin, Madison. He is also a member of the Illinois CPA Society.